Best Agency SEO Software to Boost Website Performance in 2025

AdRoll tops our list of e-commerce SEO tools for advertising, aiding brands in revenue growth and time-saving efficiency. Seamlessly integrating web ads, social ads, and email campaigns, this tool maximizes marketing impact, powered by its advanced machine learning for real-time data analysis. Similarweb is another go-to platform for ecommerce competitor analysis, providing 360-degree insights into market trends and consumer behavior. This tool equips merchants with features like competitor analysis and market trend insights, empowering you to uncover growth opportunities and make informed strategic decisions. Our free website ranking and keyword research tool allows you to uncover high volume keywords to boost your SERP’s.

Google Looker Studio lets you merge data from varying sources, such as Google Search Console and Google Analytics, and create sharable visualizations. Currently used by 14.2 million websites, Google Analytics 4 is an invaluable resource that is virtually indispensable to any digital marketer serious about SEO. You will need tools – saws, a measuring tape, a drill, and screwdrivers, to name a few.

Uncover Your Competitors’ SEO Efforts

Freelancers and small businesses who need accurate keyword data without monthly payments. Affordable tools generally feature simpler interfaces that help you get started quickly. They focus on essential features without overwhelming you with options you rarely use. This means less time learning the tool and more time improving your SEO. Affordable alternatives often deliver most of the essential functionality at a fraction of the cost of premium tools.

HubSpot’s SEO tools are integrated with its marketing platform, allowing for seamless optimization alongside other marketing efforts. It’s particularly useful for inbound marketing strategies, providing insights BHS Links into content performance and user engagement. Whether you’re a blogger, a SaaS company, or a local business, SEO tools are 100% necessary to compete on search engines.

WordPress SEO Tools

It’s built directly into the analytics platform everyone already uses. Google Analytics 4 now uses artificial intelligence to transform your website data into actionable SEO insights. I still get lost on the platform, even as a seasoned GA user. Yext allows you to create and host optimised web pages without using your website’s CMS.

Microsoft Bing Webmaster gives you access to many tools that offer insight into your website, such as reporting, diagnostic, and SEO tools. The SEO tools you can use for free can help you analyze your website, manage backlinks, and review keywords to ensure your site is well-optimized for organic search. These tools provide valuable insights for keyword research, competitor analysis, link building, and overall SEO strategy development without requiring a paid subscription. The full SEOToolSet has even more powerful functions including a Multi Page Analyzer, a best-in-class Ranking Monitor, and a Link Map for inbound link analysis. These tools also go the extra mile to provide search engine best practices along with data analysis.

• However, what sets Semrush apart is its Competitor Analysis tool.
• You may be working with an affordable budget, but Screaming Frog stands out as a staple in the SEO toolkit, offering stellar technical auditing at a fraction of the price.
• Jasper isn’t a direct Surfer SEO alternative but rather a complementary tool.

YouTube Channel Audit Tool

By using the filtering options and looking for particularly relevant terms, the Keyword Magic Tool helps you find the best keywords for your SEO strategy. Frase also enhances team productivity with robust collaboration features. For maximum convenience, you can assign documents seamlessly, track project progress effortlessly, and integrate seamlessly with Google Docs and WordPress. Its AI-driven insights help agencies automate manual research and deliver value-packed strategies far beyond traditional keyword research. These features cover the entire content lifecycle from research to post-publication analysis. Scalenut is a platform that combines AI-powered content creation with professional SEO expertise, giving you options based on your resources and preferences.

These SEO apps will help you perform keyword research, optimize your website content and improve your website’s visibility on Google. Forbes Advisor hopes our guide helps you to find the best SEO tools for your needs and budget. It provides in-depth keyword analysis and competitor research, SEO metrics and insights and a user-friendly Chrome extension among other features. Moz encapsulates an ecosystem of tools within an instance-grabbing interface, ensuring ease of use. Features include keyword explorer, rank tracking, site crawl, link explorer among others.

Updated for 2025 with the latest AI strategies + apps working now. Backlinks are crucial for getting your website to rank well on Google. However, the outreach process is daunting and can feel a lot like cold calling. With BuzzStream, you can easily research the appropriate people, come up with effective email messages, and track who’s accepted each link request. This free SEO tool measures and reports the user experience of your website on mobile and desktop using Google’s Core Web Vitals. It also identifies problems and suggests changes you can implement to improve the page’s speed.