6 Free Google SEO Tools to Boost Your Search Visibility

Organic traffic and keyword rankings are “vanity metrics.” There’s no harm in keeping an eye on them, but they often bear no relationship with marketing or business goals. It’s much better to track metrics that have actual business impact. These tactics have the potential to improve your rankings in search engines.

It’s also a more affordable paid SEO tool, so you can maintain your marketing SEO Anomaly budget. Keyword Research is important in SEO as it helps to target which keyword suits best according to the user query. This helps in improving visibility and content relevance for the target audience.

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Including enticing text that clearly answers the searcher’s query can lead to more clicks to your website. The more people that click on your site, the more Google notices that it is a good match for their searches and the higher they might rank you. Keyword research helps you understand what phrases are most searched for and therefore guides you in the creation of pages that can be optimized for those queries.

First off, long posts show Google that you’re providing in-depth information for searchers. You’ll usually come away with fistfuls of keyword and topic ideas from a single Wikipedia entry. If you want to find keywords that are closely related to your seed keyword, you need a human mind. Because of that, I got traffic from the keyword “SEO case study” within weeks. Before Hummingbird, basically, Google only analyzed the individual keywords on your page. And considering that Google owns the popular video site, it’s a trend that’s not likely to change anytime soon.

Focus on Natural Language and Questions

Google also displays SERP features (non-standard results) to enhance the search experience. If you don’t use SEO, you’re unlikely to rank prominently for relevant terms. This limits your ability to reach new prospects and persuade them to convert. If you’re open to a little technical challenge, you could also submit a sitemap—which is a file that contains all the URLs on your site that you care about.

“The goal is to credit SEO for its sales assists; if SEO brings traffic to the site, your retargeting campaign and email marketing might convert them. You can identify content that’s part of the buyer journey with the segment overlap,” says Ashbridge. According to Levy, client perceptions, particularly where the business owner is your point of contact, are crucial. That means you must make sure you can see local search results similar to what they see.

• Focus on answering possible questions related to the industry, write about the benefits of natural products, tips for clear skin, or DIY natural face products.
• But you might find that many resources offer conflicting information.
• The good news is that these features are often bundled into a research tool subscription.

If you want to be REALLY sure that your page is optimized for SEO, I’d consider using an on-page SEO analysis tool. And if that happens often enough, Google will downrank you for that keyword. When someone clicks on your site in the search results, then clicks back to Google, that’s a signal to Google that your page is a BAD fit for that result. On the other hand, this keyword isn’t super competitive, has a high CPC and gets a decent number of searches every month. That way, I get my content in front of people that are actually going to buy.

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And this little shortcut helps me use internal links without having to analyze every page on my site. When you do, you’ll send much-needed authority to that low-authority page… which can boost its Google rankings. Google recently reported that properly-optimized images can help your pages rank higher in Google web search. If enough people bounce from your site to the search engine results, this tells Google that your result didn’t give that searcher what they were looking for. When lots of people click on your result in Google, you can find yourself with higher rankings for that term. They don’t want you to stuff your title with a bunch of different keywords.

KWFinder helps you find low-competition keywords that match your topic. Optimizing for these can boost your chances of ranking higher and driving more traffic. Mangools is an SEO toolkit without the high price tag of premium tools.

Typically, you can apply headings by highlighting the text in your word processor or website editor and choosing the appropriate style from the list. This guide will help you become more data-driven in your SEO efforts. Rather than haphazardly throwing arrows all over the place (and getting lucky every once in a while), you’ll put more wood behind fewer arrows. Before you do any of that, you have to first understand your website’s goals to execute a strategic SEO plan.